Maglev trains Essay Example

Maglev trains Essay Example Maglev trains Essay Maglev trains Essay MAGLEV trains are a signifier of travel that incorporates logical order of magnets and infers the great beyond of travel designing. So what are MAGLEV trains? MAGLEV represents attractive levitation which implies it utilizes attractive powers to travel and travel. Despite the fact that this building may look extremely advanced, it has a history that returns to 1900s! It did nt get down at 1909 however an American shot researcher by the name of Robert Goddard thought of travel framework vehicles that suspended for high speed movement. Other than a Gallic applied researcher, Bachelet, manufactured a hypothetical record train that suspended using comparable plans today. Despite the fact that these early researchers thought of this idea, they could nt occur out a way to do this kind of travel. It was nt until at around 1960 s MAGLEV travel look into continued. This was when designing had been progressively present day. James Powell A ; Gordon Danby created plans for MAGLEV trains. By mid 1970 s, the States had started demonstrating diminished flaky hypothetical records of attractive levitation. At long last, Stanford Research Institute had tried a half-ton vehicle for attractive levitation, taking to working of further developed building. This at long last lead to advancement of a MAGLEV train that could on board individuals securely. In 1984 the principal popularized Maglev train was formally detached in England. In Japan, 2 trains were built and they held the quickest speeds yet, 581 kilometers for each hour ( 2003 ) . The attractive levitation trains were and still are, worked all through the universe and still they are being upgraded to improve. Anyway, subsequent to finding out about the long history of this retaining building one thing sticks in head, 581 kilometers for every hour? ! Indeed, this is non some bogus calculation or something of that sort. So if this train can travel 581 kilometers for each hour so what is it made out of? This building can be straightforward or truly entangled, recovering that researchers Robert Goddard and Bachelet could nt occur out the statement of this framework. So how can it work? The rubric says everything, attractive levitation, magnets that are driving one another so that there can be levitation. It ca nt be any easier than that, however this is the thing that the rubric implies. Let s perceive how the designing functions all through the system. On the off chance that you ever played with magnet previously, so you ought to cognize at this point opposites are inclined toward one another and comparable repulse. This is the essential principle of electromagnetic impetus. This is the thing that the train is using in essential footings. On the attractive levitation way, there is an attractive winding going along the way which repulses the huge magnets on the train. This permits the train to suspend from between 1 to 10cm over the winding or guideway. As the train is suspended, an alone framework is made of attractive Fieldss that pull and power the train along the way as force is provided to the guideway. The force or electric flow that is provided to the spirals is constantly bouncing to modify the shared resistance, doing the attractive field in forepart of the train to draw and the attractive field Begin to push . Maglev trains glide on a slim bed of air which takes out conflict. This makes the train s speeds go in excess of 500 kilometers for every hour. This concise record of how it functions likely helped why it went so quick what's more how the framework functions. This train may sound all great and you re likely accepting for what reason does nt everyone procure this? Well there are the negative sides to this unnecessarily. The possible # 1 for most employment is the expense. These trains can obtain truly prepared to hand what's more are truly eco-accommodating to nature just that they are near 4~5 billion dollars to build one train framework in every region. Along these lines, that is likely why this train is non in each state. Other than the attractive levitation trains have different issues like no attractive informations stockpiling troublesome pushes, acknowledgment cards, partition among train and guideway must be checked consistently in light of flimsiness of electromagnets, and so forth. Despite the fact that the trains appear to be OK in the current at the present time, there are still all the more being constructed and more to come. There are numerous maglev frameworks being proposed in North America, Asia and Europe. Other than there are at any rate 10 projects for independent U.S lines in the frameworks. The designing is simple being created ordinary as are maglev trains. There are numerous new speculations and new improvements being made and thought for the attractive levitation frameworks still today.

WSJ Case Study Example | Topics and Well Written Essays - 1000 words

WSJ - Case Study Example McDonald choice had been driven by different reasons. In the first place, the low execution of the units moves the choice to arrange them. Through this, the organization will get the chance to focus on the creation of the items that represents a huge extent of their arrival. McDonald was worried about the moderate execution and development of the items thusly thought about divestment fundamental. The accessibility of other better regions to contribute is likewise another motivation behind why MacDonald thinks about the divestment fundamental. P and G has thought about the removal of Braun, Iams pet food, Duracell batteries and Pringles potato tidbits and expected to procure customer items arrangement of Schering-furrow, Wyeth and Sara lee corps global family units. This thusly infers McDonald aim is to boost the most rewarding business and arrange the moderate performing zones to improve the organizations waning monetary execution (Jargon and Chon, 2012). This methodology is in this manner development arranged promotion legitimate. Moreover, McDonald choice is a direct result of the absence of vital attack of a portion of the proposed divestment units. For example, Duracell that was procured in 2005 is presently viewed as a faulty fit in P and G board due to the low estimated marked batteries. There is additionally a gripe that the costs experience an elevated level of variance which made the benefit of the business extremely unstable. Furthermore, Braun that understands a yearly offer of $1.3 billion is considered outside the P &G center organizations. The administration is in this manner surveying Braun’s advancements application in different portions. McDonald reason of marking the organization so it is related with specific items is likewise significant. After the divestments, the organization targets centering their exertion in the creation of the center items. Also, the choice to strip can be brought about by the interest and weight from the speculators.

Controversial Short Story The Lottery by Shirly Jackson - Free Essay Example

Shirly Jackson was an American author whose stories took on horror and mystery. She wrote of her childhood and experiences that included memoirs, short stories and novels. One controversial short story she wrote was published in the New Yorker on June 26, 1948 called The Lottery. It depicted a rural community shackled by tradition with origins that time has erased. Jackson foreshadows the conclusion but confuses and even tricks the reader with characters who lack normal emotion that brings irony and symbolism to a grand climax. Greeted with descriptions of a beautiful day the story sets out as a delightful experience with children playing, the community gathering together, and preparations being made for the annual event known as the lottery. Bobby Martin had already stuffed his pockets full of stones, and the other boys soon followed his example, selecting the smoothest and roundest stones (Jackson). The foreshadowing begins as an innocent sport, with boys collecting and piling rocks. the purpose of the rocks is unknown at this time, but the general sentiment is relaxed and blissful. Once the adults were introduced into the story the attitude shifts slightly. The atmosphere seems less comfortable and their jokes were quiet and they smiled rather than laughed (Jackson). The impression of the event is starting to come into question, and the summer party event starts to become more formal. Descriptions of the black box, the blank papers, and the characters who are leaders in the community slides the reader back to confusion. Tessie is the wife of the man who picks the paper with the black dot. Her reaction foreshadows the event as an evil tradition and moves the story n a completely different direction. She begins to rebel and speak up against how her husband choose the paper. The confusion persists as the rest of the family has no serious reaction to the paper and the reader is again left with mixed signals from all the characters reactions to the everchanging occasion. The title The Lottery depicts a positive outcome as most people associate lottery as winning something of value. The idea of the winner being executed completes the ironic circle of the story. Tessie stands out because she is the only one who seems to not take the lottery seriously. The rest of the community is gathering, preparing and waiting while she forgets the event is even happening. She may disregard the event as unimportant or irrelevant, but eventually she is the one chosen. The only character who is not bound by tradition, Tessie is in the end the one who is killed because of it. The significance of the rocks being gathered by the boys, and later being used to stone Tessie emphasizes the reality shared by all the characters. It has simply become the norm to have an event every year that concludes with one of them dead. No one is excluded as a candidate, so the rocks could have later been used to murder the one who added it to the pile. The Lottery is brimming with symbolism from the black box being used longer than anyone can remember to the blank papers the people discarded blowing in the wind. Lots of detail about the old black box is given and it all points to tradition. It is made from pieces of the box that came before it, and is regarded as something sacred, but only for one day. The rest of the year it is nearly forgotten about being in multiple places out of site. The people want to forget about what they do annually and dont live day to day fearing tradition. The dot on the paper that chooses the next victim is made by Mr. Summers. Despite being a death sentence, he has a casual attitude regarding it and takes lightly the symbolism. The papers themselves represent the families first, then the people in the individual family. Later when the papers are thrown to the ground and blow into the rocks show how insignificant life is to the community. Tessie is casually thrown away with the papers just as the victims of those who came before her. The execution style of stoning is significant because it involves multiple people. The community killed Tessie as a group, leaving not one individual at fault. Her death is seen to them as a group act, including her young son, with no shame or guilt associated with it. They will continue with their lives as if they just finished a game of bingo and do it again next year. Jackson set a delightful tone with the introduction of The Lottery, however the characters unnatural reactions and the horrifying conclusion twisted the story into a conundrum. How does tradition control society, and do current ethical standards cancel out what was once a communities past? There was talk during the drawing of the papers about other communities ending the annual lottery. That attitude was quickly shooed away and described as uncivilized despite the reason the event was taking place had been lost to time. Tradition must be continued because to break with it would mean that the actions taken in the past would be judged. Johnson displays humanity as a group mob, bowing to tradition and oblivious to outrageous behavior, as long as it is done together.

International Energy And Solar Energy - 857 Words

London, with its limited free space, high energy demands and complex shape complicates sustainable resource management. Such factors have also contributed to uncertain investment in sustainable energy sources in the City, such as wind and solar power. This paper discusses the approaches scientists take to encourage investment in wind and solar energy and promote the management of sustainable resources. First, the energy demands of the composite parts of the City must be calculated, different technologies assessed for their suitability and the energy potential of London be determined. A statistical model is helpful in this cross disciplinary field of science. Noting that the most likely investment will be in the â€Å"proven and tested† 3-blade wind turbine, which would require an on-shore area the size of Wales to power all of the UK [insert reference] and is deemed ‘unreliable’(Warren, Lumsden, O’Dowd, Birnie, 2005), it is necessary to investigate combining wind power with other sustainable, renewable energy sources, such as solar power. For solar panels, sufficient sunlight is required each day to be a viable sustainable energy source. In London, there are many tall buildings which would have good solar exposure, but would also cast shadows on other areas. Scientists can use modelling to map the renewable energy potential in particular areas. LiDAR can show the heights of buildings and variation in height, as well as roof slope and other aspect data using GeographicShow MoreRelatedBrazil s Global Energy Development Essay1170 Words   |  5 PagesBrazil is Latin America’s largest renewable energy market notwithstanding flat economic growth as its commitment to renewable energy is strong and has facilitated continuous investment in this segment sighting that nearly 76 percent comes from renewable resources. (International Trade Administration Sector Snapshot) To date, wind and hydropower have been the source of Brazil’s renewable energy expansion. 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Ethical Issues in Social Work Essay - 4635 Words

Ethical Issues in Social Work I will provide practical help for new social workers to help them understand and deal with ethical issues and dilemmas which they will face. There are many ethical issues which are important to social work, but I feel that these are all covered by the care value base. The care value base Was devised by the care sector consortium in 1992, this was so that the workers in health and social care had a common set of values and principles which they would all adhere to. It is important because for the first time the social care sector had a clear set of guidelines from which ethical judgements could be made. The care value base is divided into 5†¦show more content†¦This is important to the individual as it affects self esteem, because if for example a service user is being treated differently because of the colour of his skin, then it could lead to him having a feeling of low self worth and low self esteem. It could also effect the opportunities for the service user, this is because for example, a service user could not be able to receive the same treatment as the other service users and so would not have the same opportunities. Also, if a service user is being discriminated against, they will not be empowered. This could lead to low autonomy as they would not be able to do much for themselves. Rights and Responsibilities Carers must understand that the service users have the right to choose their own beliefs and lifestyle. For example they have the right to choose what they wear and what they choose to do in the day. The carer has a responsibity to enable the client do what they choose to do. The carer will therefore be empowering the client. This is where the client is given the power to make their own decisions and allowing them to do as they wish. 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Music Inspired by the Chronicles of Narnia free essay sample

For those of you who have not yet seen Disneys â€Å"The Chronicles of Narnia,† I challenge you to listen to â€Å"Music Inspired by the Chronicles of Narnia† and see if you can keep from running to the theater to see what all the talk is about. A compilation by contemporary Christian artists, each of the CDs 11 songs was inspired by â€Å"The Lion, the Witch, and the Wardrobe.† This diverse collection has everything from adrenaline-charged, crank-up-the-volume rock to poetic, thoughtful lyrics with lullaby melodies. One of the harder songs is TobyMacs â€Å"New World,† which is packed with gritty electric guitar, drums, a little rap to spice things up, and even a quote from the movie. â€Å"Open Up Your Eyes,† by Jeremy Camp, is just as intense but places more emphasis on powerful lyrics rather than powerful music. The song is written as a challenge to the character Edmund, but at the same time offers one to the audience as well. We will write a custom essay sample on Music Inspired by the Chronicles of Narnia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"And the time has come to realize/And see the plan youve been designed for/So face the fear of all unknown/ And see the heart inside.† Nichole Nordeman contributes â€Å"I Will Believe,† written from the perspective of the four children. The lyrics offer a beautiful description of devotion and love: â€Å"Dont close your eyes Im right beside you/Dont be afraid Im never far/You and I were always meant to/Wake the dreamers from the dark.† In my opinion the most entertaining song is David Crowders â€Å"Turkish Delight.† This lively, disco-flavored tune is the kind that you just have to dance to. It describes how Edmund betrayed his family in exchange for his favorite dessert. Despite the seriousness of the topic, you cant help but laugh. â€Å"Music Inspired by the Chronicles of Narnia† is a great CD, whether youre a fan of the story or not. These songs will last long after the excitement over the movie has faded away.

Television And Society Essays - English-language Films,

Television And Society Television In our society, we like to think of the television as nothing more of a form of entertainment. But do we really believe that? Maybe when television was first introduced, that is all that it was. That certainly is not the case today. It tells us what to buy, what to wear, how to act, even how to think. In other words, people are relying too much on television as a source of information. There are very few television stations that are black oriented. This hurts blacks because it causes them to lose race pride and to conform. More and more, they lose their pride and start taking in more information that whites provide to them. On television, there are white women with straight, blond hair, tiny noses, and a skinny figure. This is the ?worst sort of Americanism?(Early, 225). When a black woman straightens her hair, this is because she thinks that she will look better if she does this. But who tells her this? The commercials on television that now have black women who do not look so black anymore. This connects to one of the essays that I read by stating, ?when offered a choice between a black doll and a white doll, little black girls invariably chose the white doll because they thought it ?prettier? '(Early, 226). This causes psychological damage to black girls because they will never think they are pretty enough until they are white. Toni Morrison writes, ?Adults, older girls, shops, magazines, newspapers, window signs----all the world had agreed that a blue eyed, yellow-haired, pink-skinned doll was what every girl treasured.? (Early, 225) They took this information in from things just like television, which are all run by whites in a white world. Television is starting to get better for blacks in some ways, but also even worse. There are stations that are not trying to unite the blacks and move ahead. Black Entertainment Television is a very good example of trying to unite the black community. Just look at the title of the station. If you are black, you are much more likely to tune into B.E.T. than if you were any other race. So this station knows what their following is, and through shows on their station and commercials, they try to get blacks to think the way the station wants them to think. For example, I saw a commercial on B.E.T. about the presidential election, but instead of including both the democratic symbol (donkey) and the republican symbol (elephant), they only included the donkey. This is telling the viewers that the only choice for blacks is democrats; the republicans have nothing to offer them. This is good because it helps the blacks to unite and all make the same choice, but it bothers me more because I fee l that blacks should explore the issues and make a choice for themselves, not just listen to what the television is telling them. This hurts blacks because it has them not thinking for themselves. Paige is someone who I had known for a long time. She lived across the street from me ever since I was five and we have stayed close friends the whole time. I always thought that she was very pretty, but she thought otherwise. She felt that her nose was too long, and it made her look ugly. I could understand why she thought this because all you ever see on commercials and fashion shows is beautiful women with tiny little noses and they were considered beautiful. She did not look at anything other than those models on TV as being pretty. She felt she would never find the right guy for her because her nose would turn them off. I know this sounds ridiculous, but she really believed it, and nothing would change her thinking unless she had a nose job. In Jaclyn Geller's essay, ?The Celebrity Bride as Culture Icon? she stresses the fact that sexuality is playing too important of a role in love. One line is, ?Her attire is that of a contemporary bride envisioned as a dependent, sexual toy.? (Geller, 280) Paige did not feel like she could be a dependent, sexual toy with her

Prophetic, Predictive, Presageful, and Portentous

Prophetic, Predictive, Presageful, and Portentous Prophetic, Predictive, Presageful, and Portentous Prophetic, Predictive, Presageful, and Portentous By Maeve Maddox A reader has asked me to explain the differences between prophetic, predictive, presageful, and portentous. In a very general sense, the words are synonymous. All four are adjectives indicative of the future. Their connotations, however, differ. The adjective prophetic has two meanings: 1. prophetic: â€Å"characteristic of prophecy or a prophet.† For example, King Saul was known to fall into a â€Å"prophetic frenzy,† a mental state usually associated with a prophet. 2. prophetic: â€Å"foretelling events.† For example, Jules Verne (1828-1905) created fictional scenarios that have proved to be prophetic of events and discoveries in our own times. Prophetic often conveys supernatural connotations. The adjective predictive is a simple way to say that something can be predicted or foretold. For example, anyone who has ever browsed an investment flyer has come across this expression: â€Å"Past performance is not predictive of future success.† The adjective presageful derives from the noun presage: â€Å"something that portends, foreshows, or gives warning of that which is about to happen.† Presageful means, â€Å"full of presage.† The verb presage means, â€Å"to predict.† I found this example on a site dedicated to prison reform: â€Å"Two decades after [a former warden’s] presageful caveat, the Louisiana penal system is imploding under the weight of a burgeoning inmate population and a societal mindset that is more retributive than rehabilitational.† Presageful is so uncommon that Word’s spellchecker flags it as a misspelling. Merriam-Webster’s single citation- â€Å"presageful gloom†- is from a convoluted sentence of 101 words spoken by Merlin’s sweetheart Vivien in Tennyson’s Idylls of the King. Trust me, this is a word you can do without. The adjective portentous is used with three meanings: 1. portentous: â€Å"relating to a portent.† A portent is a sign thought to predict the future. Etruscans studied the  flight of birds  to foretell the future. Even the number of  birds  was regarded as  portentous. 2. portentous: â€Å"eliciting amazement.† A travel article contains this example: â€Å"In the Grand Forks Valley at the foot of the mountain the portentous wall cuts off entirely the view of the summit.† 3. portentous: â€Å"exhibiting gravity or ponderousness.† A New York Times reviewer uses the word in the sense of inflated or pompous writing: â€Å"To be sure, there were plenty of passages like this in Cold Mountain - prose that somehow managed to be simultaneously portentous, folksy and cloying, like banjo music on the soundtrack of a Ken Burns documentary.†Ã‚   Used with the first meaning given above, portentous often suggests that whatever is being foretold is ominous and to be feared. A Google search of the four words gives the following results: predictive: 44,700,000 prophetic: 17,800,000 portentous: 464,000 presageful: 15,300 The Ngram Viewer shows that predictive and prophetic are far more common than portentous or presageful in printed books. English has so many words that refer to foretelling the future or knowing something without being told that no writer need be at a loss to choose exactly the right one. For example: clairvoyant divinatory farseeing farsighted insightful intuitive perceptive percipient prescient prognostic psychic vatic visionary Here are a few synonyms for portentous: foreboding ill omened inauspicious menacing ominous premonitory threatening unfavorable Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†What is Dative Case?The Difference Between "Shade" and "Shadow"

Avon - Hello Tomorrow Campaign

Avon, the oldest cosmetics company in the United States and the world’s largest direct seller, received a much needed boost with Chief Executive Officer (CEO), Andrea Jung, at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994, marking the beginning of a brand turnaround (â€Å"Avon Products, Inc. †). From its humble beginning to becoming the cosmetic giant that it is now, Avon has had a number of trials and bounce backs. It’s most recent success, the Hello Tomorrow global campaign was launched in response to lacking sales in 2005 (Elliott). The campaign goal was to restructure the company, reinvest in the brand as well as the sales representatives, all while spreading the word that Avon understands and empowers women all over the globe (Creed and Laichas, Elliott). Avon, originally named the California Perfume Company, was born in the 1880s, when David H. McConnell, a door-to-door book salesman, began to offer small bottles of perfume to the women who would allow him to come into their homes and talk about his books. It did not take him long to figure out that the women were more interested in the perfume than they were the books he was selling. Taking a leap of faith, Mr. McConnell stopped selling books completely to focus on the perfumes. Working from home in New York City, he brewed five different scents which he named the â€Å"Little Dot Perfume Set,† consisting of heliotrope, hyacinth, lily of the valley, violet, and white rose. He intended to sell the perfumes directly to customers utilizing all of the contacts he had made during his time as a traveling door-to-door salesman (â€Å"Avon Products, Inc. †). The first Avon Lady he recruited was the wife of a U. S. senator, Mrs. P. F. E. Albee, of Winchester, New Hampshire. Mrs. Albee was able to recruit and train a sales team of one hundred within the first six months. That number continued to climb steady, to over five thousand after twelve years. The company, excited about the growth, wasted little time in offering new scents to the perfumes along with other products. Ten years after the company’s beginning the first catalog was made, complete with illustrations, and a new production facility was built in Suffern, New York. This is also when the first products bearing the Avon name were released. Mr. McConnell was inspired by the landscape around their new facility, stating it reminded him of William Shakespeare’s home of Stratford-on-Avon, England. This product line consisted of cleanser, a toothbrush, and a vanity set (â€Å"Avon Products, Inc. †). Avon’s sales suffered during the Depression and World War II, however after the war more women began to look for ways of making money that would not interrupt there family life, quadrupling the sales force. In 1954, Avon launched its first television advertisements with the famous, â€Å"Ding Dong, Avon Calling,† slogan. They also jumped into the Latin American market by opening up offices in Puerto Rico and Venezuela. Three years later in 1957, the first office in the United Kingdom was opened with the name, Avon Cosmetics, Ltd. (â€Å"Avon Products, Inc. †) Today, Avon is sold via direct sales by over five million independent sales representatives in one hundred forty three countries, to nearly three hundred million customers (Avon Products, Inc SWOT Analysis 2008). The year 2005 was described by Business Week magazine as a year of collapse for Avon, with the United States, Mexico, as well as Central and Eastern Europe sales less than expected. CEO Andrea Jung stated that it was a tough year, but one that she would learn from. She learned a lot about both herself and the business. Publically making these statements were seen by many to be on of her defining moments, she practiced humility, which is one of Avon’s founding principles. The Hello Tomorrow campaign was a long time in the making, one that required changes not only in their marketing strategy, but also in the entire company’s way of operating (Creed and Laichas). Turing the company around was not an easy task. The company had always been run according to its entrepreneurial beginning; it had to be transformed into a globally integrated and managed business. In order to accomplish this transformation and remain the top spots in both the direct selling and cosmetics industries would require a large monetary investment. CEO Andrea Jung stated, â€Å"We needed to sustain investment in the brand, step up investment in our channel, and continue to drive out costs and manage for the long term. † Avon had to completely reorganize itself. CEO Jung believes that you have to base your organizational structure according to your strategy. With Avon, the company had become too large to function properly on the way it had been organized (Creed and Laichas). The Avon management team decided to do what they could to free up just over seven million from restructuring and analyzing costs, along with other changes, and then reinvest the money back into the company through both representatives and the brand (Creed and Laichas). Avon hired the advertising firm, Soho Square in New York, to begin developing the creative aspect of this global campaign, set to launch in the spring of 2007. Nicola Bell, a client services director for Soho Square, knew that the Avon name was a classic; they just needed a fresh jump start to firm the brand into the minds of consumers (Elliott). While analyzing costs, CEO Jung discovered that the current fifteen layers of management were no longer necessary. It could easily be cut back to eight layers, saving the company two million dollars. Four thousand five hundred, middle to senior management, representatives from all around the world would be removed from their positions. CEO Jung went to meet with all members of management face-to-face to let them know about the â€Å"de-layering,† as she called it. This was done before any decisions on who would go and who would stay were made (Creed and Laichas). Holding true to the decision to invest in the representatives, Avon changed the compensation plan to a universal multilevel plan and also reevaluated the commission rates, which vary depending on the market. They also took a close look at the frequency of the advertising campaigns they ran in Central and Eastern Europe, deciding to put more into their marketing efforts there (Creed and Laichas). One of the company’s biggest investments was in technology. A more user friendly website was created for representatives to use. It quickly became a much more efficient way for independent sales representatives to run their business. They can easily place orders, check product availability and process returns. Independent sales representatives even have the ability to generate prospective emails from the website. They can choose one for a given campaign or they can design their own. This investment in technology proved to be one of the company’s strengths, making Avon’s SWOT Analysis, compiled by Datamonitor, in April of 2007 and June of 2008 (Avon Products, Inc. SWOT Analysis 2007, 2008). The company also invested over ninety million dollars on brand advertising. The Hello Tomorrow campaign integrated both brand and channel, another first for the company. CEO Jung was quoted as saying, â€Å"The channel or the brand, that’s a very deliberate and strategic question, and I think the power of Hello Tomorrow, and Avon in its second chapter, is we can do both,† when asked about the strategy. She believes that by the company raising the brand so highly excites the representatives as much as it does the final customers, motivating them to drive their campaigns harder (Creed and Laichas). In yet another first for Avon, they made all prospecting and marketing materials around the globe look the same, from handouts, to television commercials, to the brochures. By using this massive, uniform, global campaign Avon hopes to portray the company’s enthusiasm for both the beauty industry and their channel onto others and building morale among the remaining workers (Elliott). The first two commercials Avon launched for the Hello Tomorrow campaign were focused on recruiting more independent sales representatives. One was based primarily on the traditional sales techniques of door-to-door selling, emphasizing the excitement of the sale as well as the strength of the brand. The other commercial focused on the flexibility of running an online Avon business, thus allowing women who may not have enough time for traditional sales the option of sticking strictly to sales via the internet. Avon is confident that the products will sell themselves once people try them, the more sales representatives they have pushing their product the better off they are (Elliott). Happy with the results of the campaign in Avon test markets, including Brazil and China the Hello Tomorrow campaign was officially launched. The company found that their two different advertising strategies would payoff by targeting women on an emotional level (Elliott). Continuing to fulfill what Avon views as their social obligation to women, it was announced on August 1, 2007, that actress Reese Witherspoon had joined the Hello Tomorrow team as the first ever Avon Global Ambassador and honorary Chairman of the Avon Foundation. The Avon Foundation was developed to focuses on improving the lives of women, ending domestic violence, finding a cure for breast cancer, and instigating emergency relief standards. During her induction speech Reese said, â€Å"Avon is more than an iconic world class beauty leader. It is a company that is known the world over as a crusader for women’s causes. I’m] proud to be joining the great philanthropic work [that Avon has established],† (â€Å"Reese Witherspoon is An Avon Woman†). In addition to adding the fresh faced beauty on board, Avon also set up a global Hello Tomorrow Fund. In the United States, five thousand dollars is given out weekly to women who submit their name to Avon. The compa ny chooses people with ideas, projects, or programs that empower women and improves society. Each country where funds are received have set up their own guidelines unique to their culture (â€Å"Avon Hello Tomorrow Fund†). The re-branding strategy Avon used with the Hello Tomorrow campaign is listed as an opportunity on the company’s SWOT Analysis dated June 18, 2008. One of Avon’s biggest threats is their competition; L’Oreal, Revlon, Procter Gamble and Estee Lauder are all waiting in the wings for Avon to stumble. From the time the Hello Tomorrow campaign rolled out until the time the 2008 SWOT analysis was compiled, Avon had a sixteen percent growth in profit from their Color Line and a twenty percent growth in their fragrance line (Avon Products, Inc. SWOT Analysis 2008). Now that CEO Andrea Jung restructured the management team, those at the higher levels are closer to both representatives and the market; they believe that this will help them keep a handle on this ever changing business. Andrea stated that â€Å"We now manage this business for the long term and make the decisions not just for the next quarter but for what is good for the business in the long term,† (Creed and Laichas). Avon’s next global launch will be for a new fragrance, Bond Girl 007, which they have teamed up with James Bond entertainment franchise to develop, it will be released October of 2008 (Avon Products, Inc. SWOT Analysis 2008). https://help.ebsco.com/interfaces/EBSCOhost/EBSCOhost_FAQs/How_do_I_set_up_direct_links_to_EBSCOhost_profiles_and_or_databases http://www.bellarmine.edu/library/proxy_link_ebsco/ http://bu-branding.blogspot.com/2007/03/ http://coelhathoughtsjland.blogspot.com/2008/04/happy-freedom-dayfridayreese.html

Investigate whether some vocabulary learning strategies are superior Literature review

Investigate whether some vocabulary learning strategies are superior to others - Literature review Example Environmental factors may involve the host culture and available output opportunities. While there are some methods that seem to work more effectively for second language vocabulary acquisition, Many researchers and professionals have recently taken great interest in the strategies for learning second language vocabulary. These include linguists, psychologists, sociologists, and language teachers (Meara 1997). By their studies they examined many different strategies for learning vocabulary: rote memorization with, or without, a language lab, translation exercises, drill and practice, live and digital computer aided conversation, listening to music or stories, with or without the text in hand or on screen, matching and other word games, watching movies and other videos, with or without subtitles, reading books or booklets, with or without looking up unknown words and writing sentences, conversations, scripts and stories, with or without using a dictionary (Cohen, 76, 2001). Crucial to vocabulary, or another, learning is assessment. Even students using self-study need assessment to guide them in what to study. Assessment methods that work without being intrusive or interferin g with learning processes are best (Stahl, Katherine A. DoughertyBravo,Marco A. 2010). Guessing, not mentioned earlier, as a strategy towards vocabulary acquisition in a second language is commonly encouraged (McCarthy, 102, 1990). The first language develops naturally, not as a result of direct instruction, but by trial and error (Ellis, 125, 1997). The child tries a sound and looks for a response. Then the child tries to repeat the sound and looks for the same response. Eventually the child discovers that certain sounds are connected to certain responses, many of which fulfill the needs of the child, some which do little or nothing and some which get undesirable responses. Therefore, second language development should work well following the

EESA10H3S Assignment 2 Essay Example | Topics and Well Written Essays - 500 words - 1

EESA10H3S Assignment 2 - Essay Example pollution have increased abundantly because of the changing drivers such as consumption patterns, population growth and economic activities (Kaushik & Kaushik, 2006). It is worth affirming that such information is false since genetically modified crops refer to plants that are meant for animal or human consumption by through modern molecular techniques. The plants are developed in laboratories to develop preferred traits to advance nutritional content (WHO, 1993). There is an increased debate about the wellbeing and the necessity of modified food since the 1990s. It is imperative to note that in America, consumers do not buy food based on mutual interest but on the premise of solving hunger problems and feeding the poor. It is mythical that global famine is due to food scarcity and population increase motivated by weather (WHO, 1991). Scientists have cautioned that our thinking about hunger is a great obstacle in tackling hunger. It is on record that the United States and Argentina filed a lawsuit against Europe over its rejection to consume GM foods. The crop is harmful to both the surrounding and human wellbeing (O’Brien and Mullins, 200 9). Most countries that process the GM foods are present in the wealthiest countries and their concern is to make money at the expense of people’s health (Kuiper, Kleter, Noteborn et al., 2011). Genetic engineering is unpredictable since by inserting a modified gene from an organism to food, proteins are introduced for dietary food chain. This causes health effects such as allergic reactions. The GM foods are not satisfactorily tested making it mythical to say that world hunger can be solved by increase in food production (Chapeyama, 2011). International entities have made policies, which have improved production of export foods at the expense of foods for population. The crops also contain genes, which gives resistance to used antibiotics ( Zhang and Guo, 2011). Man’s survival has always depended on animals either for

Platos Repulic, book V Essay -- essays research papers fc

ABSTRACT: This paper discusses the viability of certain aspects (the sex lottery) of Plato's Republic, book V. It is college level 'A' paper. Book V of The Republic finds Socrates explaining the practical details necessary in the creation of an ideal polis. He proposes a system for population control and human eugenics based on a lottery of sorts which will determine who will mate with whom and when. The lottery is â€Å"rigged† by the rulers in order that the best of the â€Å"herd† will mate much more frequently than others. However, only the rulers of this society will know the lottery is rigged. This system will presumably assure that children will be conceived as the result of reason, not irrational behaviors such as love or lust, and will produce the best possible future generations (Plato 458d – 460c). I argue that Plato’s lottery would not have worked in his time, nor would it work now because the desire to propagate was and still is a human instinct propelled by passion, not something that can simply be reasoned away. While Plato proposed that licentiousness would be forbidden and matrimony given the highest degree of sanctity (458e), I do not think that would be enough to stop a massive rise in sex crimes and passionate affairs. Instead of a just society, Plato’s proposal would have created one of fear, self-doubt and lack of trust in the government and is not something I would advocate implementing. While we can never really know how this utopia would have â€Å"played out† in Plato’s time, the negative effects on a society when passions are forcibly controlled can be illustrated in a modern sense by the Catholic Church and our penal system. Plato wrote that guardians would be â€Å"drawn together by a necessity of their natures to have intercourse† (458d) and yet, their sexual interludes should be limited by the use of the lottery. It is important to point out that since reliable and accessible birth control is a recent luxury, Plato was not simply advocating for selective child birth, he was talking about abstaining from heterosexual sex unless you â€Å"won† the lottery. I don’t think Plato’s lottery system would have worked out as well as he envisioned. When the less desirable of the population were consistently â€Å"unlucky† and unable to propagate year after year, what would have happened to them psychologically? Given that copulation was to be an honor bestowed upon... ...or other punishments. Whether restraint of sexual instincts are willingly accepted or forced upon a community, the results can lead to a decidedly non-ideal situation. By looking at some modern examples, I have shown how human desire can, and often does, override reason and the law even when faced with community imposed consequences or dire punishments. While current society differs greatly from Plato’s Greece, people are still people and human instinct existed then just as it exists today. People who are denied the ability to choose if and with whom they can have sex are liable to become irrational or turn to violent means to reach that end, regardless of the era in which they live. In Plato’s ideal society these unsanctioned actions could have lead to an increased level in the public’s fear for their physical safety. Individuals consistently denied by the rulers to copulate might develop self-worth issues and finally, a pin-prick of imperfection in this utopian society may be discovered by those who are forbidden from enjoying physical relations with those they desire or love. Works Cited Plato, The Republic. Trans. Benjamin Jowett. New York: Barnes & Noble Books, 2004.

Kudler’s Strategic Plan Essay

The mission statement should be a clear and succinct representation of the enterprise’s purpose for existence (BRS Center for Business Planning, 2010). Kudler Fine Foods mission statement is to supply the finest assortment of their wines and foods with a knowledgeable support staff. Vision Kudler Fine Foods vision highlights their image for the future and their motivation. The gourmet grocery store’s vision is to sustain superior and quality foods, at competitive prices, with friendly service. Values Statements The values statement provides boundaries on how such success will be achieved and establishes a covenant you ask all stakeholders to accept by answering the question: â€Å"How will we behave as we pursue success?† (Magus Consulting, 2010). The value statement of Kudler Fine Foods focuses on employee’s dedication, high standards, and cleanliness. Their employees and customers are priority and Kudler provides the means to inspire employees, which in maintain long-term relationships with customers. Environmental scan Kudler Fine Foods performed an SWOT analysis scan to determine the company’s new strategies. To conduct the analysis, the company conducts SWOT analysis to establish its current conditions. Strengths Kudler Fine Foods is small, customer-oriented organization in which the owner, Kathy Kudler, interacts with staff members weekly. The company offerings include a wide variety of quality fruits, vegetables, wines, and cheeses. In addition, the stores are in excellent economic regions where customers can afford the prices. Furthermore, the firm has repeat customers, which demonstrates that the company has an impeccable reputation and high customer satisfaction (Apollo Group, Inc., 2007). Weaknesses Kudler Fine Foods sells mostly perishable foods, and about 12% of the stock is removed from the shelves to ensure freshness, which also results in waste and lost profits. In addition, the stores have high payrolls associated with specialty positions and small management that makes managing, ordering, and maintaining inventory difficult for the owner. Kathy is managing all the stores, ordering supplies, and maintaining inventory. A management model in which Kathy performs all major activities limits growth and represents a risk because if she became ill, she would not have a replacement, which would have a negative impact on store operations (Apollo Group, Inc., 2007). Kudler’s Fine Foods External Analysis Opportunities Kudler Fine Foods has the opportunity to fulfill other market needs by including additional gourmet products to their offer such as coffee and tea, a fish counter, a deli counter, among others. This horizontal expansion of the business will attract new customers and increase the share of wallet from current customers. Other expansion opportunities for Kudler Fine Foods include the consolidation and growth of the catering business and the entrance to the e-market by offering delivery of gourmet products and ordering of catering services. The Internet is usually a lower cost channel given that fewer employees are needed to maintain it and to drive an increase of the customer base. Finally, the most obvious growth opportunity for the company relies in geographic expansion. Opening more stores in the California area and in other states is a possibility for Kudler Fine Foods if they can increase their management capabilities. (Apollo Group, Inc., 2007). Threats Kudler Fine Foods, like other businesses, faces threats relative to the economic conditions of the region in which it operates. The market for gourmet products is very sensitive to economic downturn because consumption of such items usually responds to desire rather than necessity. Current unstable weather conditions and natural disasters (like earthquakes) due to global warming also pose a threat of increased costs of produce if it affects local producers that supply Kudler Fine Foods. Other threats come from direct and indirect competition. If competitors choose to expand geographically or to extend their product lines to include the products Kudler Fine Foods today provides, this expansion could have a negative impact on the company’s bottom line. Another threat could be that traditional supermarkets are expanding their offers to include organic products and some gourmet items. Traditional supermarkets usually have higher bargaining power, which allows them to offer lower prices, and they have the advantage of covering a wide rage of needs in a same location. (Apollo Group, Inc., 2007). Review of the individual strategies from Week Four and a recommendation for the best strategy for Kudler see strategies below (in pink) and choose best strategy Strategic Plan Kudler’s strategic plan involves increasing efficiency of their management and employees. Firms that implement the strategy of operational excellence typically restructure their delivery processes to focus on efficiency and reliability, and use state-of-the art information systems that emphasize integration and low-cost transactions (Pearce & Robinson, 2009). Kudler Fine Foods requires exceptional customer service because the store is a customer-oriented. Companies excelling in customer intimacy combine detailed customer knowledge with operational flexibility. They respond quickly to almost any need, from customizing a product to fulfilling special requests to create customer loyalty (Pearce & Robinson, 2009). Therefore, their strategic plan will include ways to retain their customers, as customers are the most important to their bottom-line. Concentrated Growth Strategy Kudler Fine Foods should consider the concentrated growth strategy. According to Pearce and Robinson (2009), the concentrated growth strategy is the least risky grand strategy. Successful implementation of a concentrated growth strategy would increase KFF’s market penetration. Smaller companies such as Kudler Fine Foods with limited resources can increase market position with a concentrated growth strategy. In addition, this strategy can help KFF to increase the number of repeat customers and their usage rates (Pearce & Robinson, 2009). However, this strategy does entail some risks. These risks include changes in the economy, possible slow market growth, vulnerability to high opportunity cost related to alternative strategic approaches, and the probability of financial losses by KFF related to poor forecasts (Pearce & Robinson, 2009). Product development focused on new products Kudler could develop Product development is the process of creating a new product to be sold by a business or enterprise to its customers. A product can be any item from a book, musical composition, or information service. The task of developing outstanding new products is difficult, time-consuming, and costly. However, quality products are not simply designed, but instead they evolve over time through hours of research, analysis, design studies, engineering and prototyping efforts, and finally, testing, modifying, and re-testing until the design has been perfected (Riley, 2009). Kudler Fine Foods is already a supplier of gourmet food and adding coffee products to the company’s selection would put them another step ahead of the competition. â€Å"Demand for both coffee and coffee â€Å"drinks† is so high that recent surveys estimate that coffeehouses alone sold $8.3 billion in coffees and coffee drinks and that amount is expected to reach almost $19 billion by 2011, according the Specialty Coffee Association of America. It reports that the United States coffee industry has grown almost 50% from $7.76 billion in 2000 to more than $11 billion in 2005 and the figures keep climbing† (Rosen, n.d., p.1). The type of coffee products that Kudler Fine Foods could market is gourmet coffee, flavored coffee, and decaf coffee. Differentiation and customer responsiveness Another alternative strategy that Kudler Fine Foods may consider to realize growth would be â€Å"differentiation.† Differentiation is â€Å"designed to appeal to customers with a special sensitivity for a particular product attribute† (Pearce & Robinson, 2009, p. 204). † Differentiation assists in building loyalty with customers as well as it enables an organization to charge a â€Å"premium† for its products and services (Pearce & Robinson, 2009). Differentiation helps separate a brand from others and build a reputation for â€Å"excellence† (Pearce & Robinson, 2009). Kudler may use differentiation to separate itself from competitors and help build its reputation, which would result in increased customer loyalty and would appeal to those customers seeking for specific attributes. Kudler may couple this strategy with â€Å"customer intimacy,† which tailoring products and services that fit customers (Pearce & Robinson, 2009). â€Å"Customer intimacy† assumes certain degree of knowledge about customers and the flexibility to make necessary adjustments. This long-term approach is designed to satisfy customers. Because Kudler is a relatively small operation with centralized management, it has the flexibility and the resources to grow to know its customers and build the kind of relationships that will result in lifetime customers. Market development by adding a sales channel Kudler Fine Foods has been successful in marketing its products through several stores where customers can choose and buy gourmet products. As revealed in the company’s SWOT analysis, the superior selection of a variety of products has been a critical strength to support such growth. According to Pearce and Robinson (2009), â€Å"market development allows firms to leverage some of their traditional strengths.† In this proposed strategic alternative Kudler Fine Foods can use its excellent selection of products to appeal to an even larger base of customers by selling its products through the Internet. Online sales have presented two digit growth rates in the past four years (Greene, 2009). Internet can be considered a cheaper channel to drive growth given that it requires less capital investment than opening a new location and it reaches a larger base of customers. Advertising in other media Other strategic option includes advertising with newspapers, a local radio station or television advertisement. Placing a weekly ad in a local newspaper, KFF will become a known brand for fine gourmet in the Del Mar area. Because the advertisement will be in a local paper, it pinpoints the target market and reduces costs. Kathy should advertise on the radio during peak hours her free cheese samples and wine meetings. If the cheese, dairy, and wine areas are in the front of the store, Kathy should consider placing it near the back. The goal is to compel consumers to walk around the KFF store to see their products before arriving at the cheese and wine area. Another way to market Kudler is through television. Because Kudler is selling locally, expensive commercials will work against them. By using a local advertiser, the intended message will be seen by consumers in that particular demographic area. Costs will be minimal because advertising in local newspapers, radio, and television will be done locally. Implementation Plan: Create a WBS and Gantt chart for the new strategy. Include objectives, functional tactics, action items, milestones, tasks, resource allocation, and a deadline. In addition, analyze the key success factors for plan implementation. Include cash budget for the implementation plan and forecasted financials for Kudler. I did this last week, but I was not sure if I did this correctly. See excel spreadsheet Work Breakdown Structure (WBS) Incorporating a work breakdown structure will assist KFF in their efforts to assign responsibilities and manage time. Currently Kathy is responsible for each department and which takes away her time from other managerial duties. The WBS has four sections, planning and supervision, inventory management, staff management, and marketing. Planning and supervision refers to how Kathy will operate Kudler Fine Foods. Kathy will make plans, verify the budgets, and meet with shift-supervisors for each department. Inventory management is crucial for a gourmet grocery store. Forecasting sales will help reduce chances of ordering too much food. A customer count can be incorporated by issuing savings cards so customers can attach to his or her key ring. This device not only tracks what customers are purchasing but also their geographic location. Food count will let shift-supervisors know how much food should be ordered every two days. Food management must be accurate because KFF offers the freshest foods and ordering too much food will cost the company. Kathy has to manage her staff so that she is not over or understaffed. Because there are six sections to KFF, there should be at least three employees in each department. Employees should strategically be placed in their area of strength. For example, an employee with excellent math skills, they should be placed on the register. In addition, the employees should be cross-trained in the event of someone taking leave. Shift-supervisors are also responsible for coordinating employee’s schedules. Marketing for a gourmet store is chief to earning sales. Kathy has to study the local businesses, schools, stores, and understand who the competitors are. This understanding will assist in becoming more profitable and peaking customer’s interests. Once Kathy is aware of the other factors, it is easier to strategize. In addition, considering holidays and vacations will alert Kathy of when to expect crowds and order more inventory. To continue to attract customers, Kathy should continue to offer free samples on Saturdays. Once a potential customer is interested, he or she has a higher chance of coming into the store and spending. A guest check average will assist with ordering inventory because the average calculates the number of customers divided by the money spent in the store.

An Article About A Sustainable Living - 962 Words

About Sustainable Living There is considerable discussion about sustainable living. Open up any newspaper or magazine on any given day, and you will likely see an article about the drought, food system, or global warming. It’s a hot topic. But what does sustainability mean to black folks. Some may say that we have limited involvement in the discussion. If that’s true, is it because we are focused on job security, considering that black unemployment is almost double that of whites? Are we focused more on physical safety than food security, considering the relationship between the black community and police? Could it be that food security is more about living in food deserts than genetically modified food? Could it be that our focus on the inordinate number of black males in prison, override our focus on studying environmental science, starting an urban farm, or combatting the treachery of companies like Monsanto. Maybe, it’s the belief that environmental issues are the luxury of white p eople. Or, is it simply, the same apathy or lack of knowledge that plagues much of the general population. For black folks, I believe, it’s a combination of factors. The reality is, we are more likely to be effected by environmental travesties than whites; especially if we e a limited income. Definition of a Sustainable Lifestyle According to the United Nations Environment Program, â€Å"creating sustainable lifestyles means rethinking our ways of living, how we buy, what we consume and how weShow MoreRelatedThe Mining Boom And Western Australia s Changing Landscape : Towards Sustainability Or Business As Usual?951 Words   |  4 PagesThis journal article â€Å"The mining boom in Western Australia’s changing landscape: Towards sustainability or business as usual?† contributes to a main factor of the environmental issue â€Å"Securing a Sustainable Future for Electricity†. 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Education Gap Between Rich and Poor Is Growing Wider is an article written by New York Times journalist Eduardo Porter and the article explains how the gap between the rich and poor is deteriorating the futures of many kids. Porter talks about how race is no longer the main cause of division amongst people, social class is. This article explains how higher class families are able to give their students a better education than the lower class familiesRead MoreSustainable Education And Green Campus Design Creating A Marketing Value For The Universities1498 Words   |  6 PagesTOPIC: Sustainable Higher Education Development in Turkey through Participation-Empowerment of the Community and Green Campus Design Creating a Marketing Value for the Universities. Sub-topics: 1. Sustainable Architecture Definition 2. Sustainable Initiatives/Policies 3. Social Sustainability 4. Sustainable Architecture as Branding 6. Rethinking the Principles of Sustainable Higher Education 1. Sustainable Architecture Definition 1.1. Bruntland, Gro. Our common future: The world commission onRead MoreDeveloping Sustainable Communities in Edinburghs South East Wedge1523 Words   |  6 Pages1. Deakin, M. (2003). Developing sustainable communities in Edinburghs South East Wedge: The settlement model and design solution. Journal of Urban Design 8(2): 137-148. The South East Wedge of Edinburgh is selected as a sample case study for understanding issues associated with planned urban development in sustainable communities. The South East Wedge was designed as a sustainable living area that could accommodate the citys growing population. Core features included a distinctive urban cultureRead MoreThe Sustainability Of Coffee And Chocolate1419 Words   |  6 Pagessustainability of coffee and chocolate. There are ways in which both coffee and chocolate are sustainable, but for the most part I have found them to be very unsustainable. These commodities relate to environmental, economic, and social sustainability in both positive and negative ways. I will go through the different form of sustainability and explain the reason why coffee and chocolate are, or are not sustainable. First we can look at the social sustainability and economic sustainability of coffee.Read MoreThe Article What s Blocking Sustainability? Human Nature, Cognition, And Denial By William Rees1748 Words   |  7 PagesThe article titled What s blocking sustainability? Human nature, cognition, and denial by William Rees brings up an important argument that human society nowadays is no longer sustainable. Human activity, therefore, seems to be maladaptive: it selects defective genes and malicious memes as well as act in such a way so that to exploit the natural resources to the point of threatening human survival in the long run. The modern techno-industrial society in this relationship to the ecosphere support